Business Concept 8: Always Put Yourself In Your Customer’s Shoes

If you listen to your customers and ask honest questions, they will tell you they need and want.

But you see, you're always with your nose so deep into your business, you barely bring your neck up to 'ask'

This is not about posting chats with your clients, where they claim you're the best thing that ever happened to them after they were born,

No

This is about asking those high praising clients, how to move your product from 'good' to 'very good'; from 'very good' to 'perfect'...

People are fascinating, and you can learn so much about their problems if you put yourself into their shoes by asking the right questions and then engage in “active listening.”

By 'active listening' I refer to where you not only 'hear', but have an interest in determining the 'unsaid words' in the form of tone of voice, body language and other non-vocal communication modes

Out of this will come business insights that can help you find your market niche.

Things that are outside the scope of your thinking as the creator of your products

New dimensions and revelations of how your clients receive or perceive your works

Be sure to name your business simply and accurately so it will be memorable

Key Takeaway

Marketing is the process of creating a product or service that meets the needs of consumers profitably

So leave all the complicated 'grandma's favourite things' you'll like to name your company in her memory; or the 'street in which your daddy grew up' 

It means the world to you, and absolutely nothing to the buyer of your products

Always be building your brand through excellent products, customer service, and good communications

Remember:

Marketing is the process of creating a product or service that meets the needs of consumers profitably

Your logo doesn't matter

Your advertisement is a waste of money

And your large office has no meaning, if your product is crap

While all those have their places, marketing is about the product itself and positioning it properly

So we talk about one of my favorite topics tomorrow- Time Management

Don't forget to Forecast for the new week using your Financial Fitness Journal... and get ready for the new week.

Till tomorrow

'Mobolanle


"Don't find customers for your products, find products for your customers"

 Seth Godin

 Author

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By | 2018-05-31T22:06:31+01:00 May 16th, 2018|Blog, Business tips, Grow your business, marketing, Uncategorized|Comments Off on Business Concept 8: Always Put Yourself In Your Customer’s Shoes